10 questions to Roberto Rubio, Commercial Director of CLR, after his time at Advanced Factories

After the recent edition of Advanced Factories, we spoke with Roberto Rubio, Commercial Director of CLR (Compañía Levantina de Reductores S.L.), to learn his impressions of the event and the role of CLR in the sector.

1. What is your balance sheet for CLR's participation in Advanced Factories? 

Overall, it has been a very powerful edition, both in terms of assistance and in terms of technology; and for CLR it has been very positive, exceeding expectations in terms of contacts and opportunities. We present new developments and reaffirm our commitment as expert manufacturers.

These types of fairs reinforce brand visibility and also our position as a trusted industrial partner. Having exceeded our expectations in such a competitive environment is a sign that our solutions are aligned with the real needs of the market.

2. What was CLR looking for with its presence at this fair?

We wanted to reinforce our presence in the industrial ecosystem, to show for the first time the new range of reducers and, above all, to listen to the market.

3. What was the reception of the line of IGS and planetary gearboxes?

Very positive. What visitors valued most was its compactness and versatility for different sectors. In addition, as manufacturers we can adapt each solution to the customer's needs, offering real customization, without depending on third parties or compromising quality.

4. What type of industrial applications are they focused on?

This new line of gearmotors and gearboxes is primarily focused on machinery manufacturing, automation, and intralogistics.

5. What industrial trends did you see most present at the trade fair?

Total automation, process sensorization, predictive maintenance, and, of course, energy efficiency.

It caught our attention how many companies are no longer just looking to automate, but to optimize based on data. And here, drive systems, especially efficient gearmotors, play a key role, because they are the physical foundation upon which that efficiency is built.

6. How does CLR fit into this new paradigm?

We have been working for years on custom gearmotors and comprehensive solutions that improve equipment performance, so we are very well aligned. Today, it's not just about selling, but offering technical added value that optimizes the customer's entire process.

7. What challenges do you see today in the gearmotor and actuator sector?

Customization and fast delivery. Customers want tailored solutions without losing competitiveness in lead times. And this challenge is exacerbated by the volatility in supply chains. Our flexible structure and local production allow us to maintain competitive delivery times without sacrificing the design of our industrial gearmotors.

8. How does CLR respond to that need?

With engineering that is very close to the customer, in-house production, and a personalized commercial service that streamlines purchasing. Our proximity to the customer goes beyond the commercial relationship: we understand their processes, get involved in their technical challenges, and propose improvements even before the prototyping phase.

9. What direct feedback did you receive at the trade fair?

A lot of interest in medium-term collaborations. Several manufacturers told us that they highly value our collaborative design approach and our capabilities as in-house gearmotor manufacturers. These collaborations allow us to be present from the early stages of development, providing technical value right from the start. That is where CLR makes the difference.

10. What does CLR hope to bring to future editions of Advanced Factories?

We will continue to present innovative solutions and consolidate our position in the drives and gearmotors sector. We want CLR to be increasingly recognized as a strategic innovation partner with a flexible, solid offering focused on the industrial challenges of the future.

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